Rigorous enough for a thesis committee. Fast enough for a term sheet.
A phased hackathon and incubator for the people building the next generation of market-research technology. Open to any team, any background; judged by enterprise insights leaders — a funnel that takes an idea from proposal to demo day, not a weekend sprint.
Where the building happens.
Browse the hackathons — what's open for registration now, and the challenges that have run before. Each one is a phased incubation program, not a one-off.
A phased funnel, not a weekend hackathon.
Every challenge runs the same way — a sequence of checkpoints between announcement and demo day, so teams build something that survives contact with real enterprise data.
Judged on rigor and readiness, in equal measure.
Three weighted pillars every team defends together, whatever their background.
Statistical soundness, sampling-bias mitigation, algorithm transparency, and data-protection compliance.
Data-pipeline stability, UX, latency, and resilience against messy, low-bandwidth data feeds.
A clear B2B monetization model, unit economics, and readiness for enterprise deployment.
- 01The Industry VeteranA senior leader from a top market-research agency.
- 02The Brand CustodianA VP of Consumer Insights at a major FMCG spender.
- 03The AcademicA senior professor or statistician from a premier institution.
- 04The Deep-Tech InvestorA partner at an early-stage VC focused on B2B SaaS and AI infrastructure.
- 05The Governance ExpertA legal or policy specialist advising on data privacy and compliance.
Cash is the smallest part of the prize.
Enterprise access and mentorship do the heavy lifting — the exact prize pool is set per challenge, on each hackathon’s page.
Deployment Track
- A guaranteed paid corporate pilot with an anchor sponsor, plus fast-track vendor listing.
- Recurring 1-on-1 strategy sessions with an agency leader on enterprise B2B sales.
Acceleration Track
- Cloud credits to host and scale your infrastructure.
- Architecture-review sessions with a lead data scientist from the jury.
Foundation Track
- A fast-track interview for leading startup incubation cells.
- A masterclass with a deep-tech VC on IP protection and fundraising.
Open to anyone who can ship.
No mandated pairings, no prerequisite degree. Bring whatever team already works for you.
Founders & Builders
Early-stage teams who want enterprise access and a paid pilot — without the 12-month procurement cycle.
Researchers & Data Scientists
Practitioners who want to validate a method or model against real, sanitised corporate data.
Students & Career Switchers
Anyone entering the insights industry who wants a portfolio piece that looks like real client work.
Want the next challenge in your inbox?
Tell us what you're building and we'll notify you when the next hackathon opens — with the full problem brief before applications close.